As a real estate broker, it is important to find your niche among the competition. A special focus on one or two niches within the market can help set you apart to become the go-to person for real estate transactions. Along with real estate broker education and training from an accredited school such as Allied Real Estate Schools, and membership in real estate broker associations, a niche gives you insight and knowledge into special issues and solutions clients may face. Real estate brokers who take advantage of their niche have several traits in common that you can apply to your own business.
Clarity and Tenacity – Top real estate brokers are usually focused in one or two niches, because becoming an expert in an area helps them stand out. A quality of such brokers is focused clarity and tenacious discipline with their business, from lead generation strategy to obtaining the results they want through a developed business plan. Careful tracking of lead origination and statistics that include marketing campaigns and Web site activity go a long way toward knowing the market. All aspects join together as one toward success for the focused real estate broker.
Flexibility – The ability to move with the changes can help you embrace new tools and technology that will help you adapt in the market. The range of client ages plays a role here, especially with younger generations looking for digital and mobile applications that allow them to sign documents and make transactions through a cloud-based system. On the other hand, older generations may not use computers and wish for all transactions to occur on paper. By adapting to the client, rather than forcing the client to adapt, you put yourself at an advantage in an ever-changing real estate world.
Character – Character says a lot about your personal standards. Do you subscribe to a level of integrity that is honest and helpful to others? Attracting high-quality clients starts with your own qualities. Being able to determine if a particular client is or is not in line with your business character can help keep you from participating in a transaction that goes outside your integrity or area of expertise.
Honesty – Being honest with yourself involves recognizing which opportunities are beneficial to you, and which are not. In turn, this can help you build upon strengths rather than concentrate on weaknesses. Honesty can also help you steer clear of which deals are appropriate for you, and which ones you should avoid.
Joy – Studies show that even if you do not feel like it, smiling can lift your spirits and endorphins. So go ahead and have a little laugh every day, enjoy something funny, and feel good about what you are doing – helping people with some of the biggest lifetime transactions they will ever have. It is also a good idea to give yourself a little present now and again for reaching your goals. A small treat can make a difficult day better, while a larger item can be a gift to yourself for reaching a major milestone.
Additionally, adding a real estate designation to your expertise can help boost your niche expertise. A real estate designation can help you increase earning potential, demonstrates professionalism and helps differentiate you from the competition. Allied Real Estate Schools has the following designations to help you do so:
· FHA Specialist – Give clients more options for financing their homes!
· Short Sale Specialist – Short sale markets comprise up to 80% in certain areas
· Contract Forms Specialist – Know which form or contract is needed and when
· Networking Specialist – Learn which social technologies can help your business grow and prosper
· Green Specialist – Know green attributes and amenities in the properties you list and show
Add value to your own personal brand and niche. Find what you enjoy doing within the real estate field and own it. The above-mentioned qualities can help you accomplish this.