Use your real estate broker license for a good cause! Catch the eye of environmentally savvy clients by jumping on the "go green" bandwagon.
Recycle equipment
Do you need to rid your storage room of old computers, phones, TV's, calculators or more? Donate them to schools or philanthropic organizations. Another option is to see if the manufacturer has a recycling program or go online and check out local recycling programs. The National Center for Electronics and Recycling website provides an online database of where to go.
Use eco-friendly materials
Purchase carpet with recycled fibers, or even better, use carpet tiles so you can replace a small square instead of several feet of material. Instead of wood floors, try reclaimed wood flooring, bamboo, palm or rubber wood. Green-friendly reception counters include Terrazzo, paper-stone, bamboo or concrete. When choosing upholstery, check out organic cotton, modal or hemp.
Smart lighting concepts
Whenever possible, open up those blinds and utilize the natural light. Also, instead of lighting an entire room, use task lighting for specific areas of the room - just make sure to use earth-friendly compact florescent bulbs. Another option is to install motion sensors so light is only on when needed.
Make recycling easy
Place extra garbage cans throughout your office for recycling paper. Do the same for your kitchen area for recycling cans and plastic bottles. Some states have recycling programs that make it easier for small businesses to dispose of recyclables, so check with your state's small-business division for details.
Get the community involved
Once you get your green office in place, get the entire community involved. Send press releases out to promote your green office and invite the community to an open house with refreshments to check out your office. Have a green expert host a free consumer seminar and host a special recycle workshop for kids.
Your agents can capitalize on your office's green efforts by running smaller recycling campaigns in their farms. Do something good for the environment and use your efforts as one more tool to grab your target consumer's attention.
By Danielle Macklin, Allied Schools,www.brokerlicense.com
Posted by Danielle Macklin @ 3:17 PM • 0 comments




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