Broker License News And Info

Once you obtain your real estate broker license, many new and exciting roles will enter your real estate career. Of these roles, you will master the importance of branding.

Are the real estate agents who represent your brokerage communicating the right message to consumers with their marketing materials? Use your knowledge gained from broker training and take steps to control use of poor-quality photos, wrong company colors and misuse of logos. More importantly, make sure your branding efforts align with your target audience. Here are three tips to get you started:

1) Create a comprehensive brand book.

This is your opportunity to standardize your marketing. Your brand book should include a mission statement, company values and an overview of the target audience. Also include your logo and specifics on how it can be used. Company colors and taglines should also remain consistent. Finally, make it easy for your agents to follow the brand book by supplying approved company materials on a computer server or an intranet.

2) Make sure your brokerage's persona is consistent with your target audience.

If you're targeting high-end customers, your persona must be elegant, sophisticated and centered around first class, concierge-style services. If you're targeting young professionals, your persona should have a high-tech edge backed by a website packed with interactive tools.

3) Make sure your sales associates reflect your brokerage's persona.

Do your agents know who your target audience is? If your persona is to attract the young, tech-savvy crowd, your agents must check their emails every day, if not several times a day. The idea is that every real estate agent utilizes technology, like the Internet, text messaging and the company's own web tools, to demonstrate the brokerage's high-tech edge and commitment to making the client's life easier.

On the other hand, if your target audience is young, growing families, your real estate salespeople need to have a presence in the communities you serve. Encourage them to host holiday events, like free Halloween face painting, or to organize can food drives in their farms.

By Danielle Macklin, Allied Schools, www.brokerlicense.com

Posted by Danielle Macklin @ 12:25 PM • 0 comments