Real estate agents make great brokers. Take the next step in your career with Allied's Real Estate Broker License Courses. Be prepared to assume a management role in a real estate office as you oversee the entire real estate process. Receive a high-level of knowledge that includes advanced real estate practice, law, finance, appraisal, economics, property management, escrow, and/or real estate office administration.

If you're a manager with a real estate broker license, keeping your agents motivated in a changing market can be challenging. Help them beat market challenges by avoiding these time-wasting traps.

Fickle buyers

Time is precious. So if your agents are spending hours upon hours with one fickle client, make sure they have a Buyer-Broker agreement in place. At the same time, advise your agents to set a limit on the amount of time they spend on a hopelessly, fickle client. That way, they don't miss out on more fruitful leads.

Stubborn sellers

If your agent recommends staging or suggests a competitive listing price, their clients should consider their advice. If their seller refuses, your agent will waste time convincing potential buyers to overlook the problems. Help your agents overcome objections. Coach them to ask questions during the listing presentation so they can better gage a client's stance.

Ineffective advertising or marketing

Advertising and marketing is expensive. Do your agents monitor their efforts and measure how many leads come in, if any? If their advertising and/or marketing plans don't at least pay for themselves, advise them to try something different. Help them by hosting marketing workshops and ask your agents to share successful strategies at your office meetings.

Negative naysayers

There's no mistaking it - negative people kill morale. Maybe the market is more challenging than in recent years, but consider periods like the 1980's or early 1990's. Agents still made a living and persevered onto the next market phase and so can your agents. Coach them to focus on the positive and to brainstorm solutions to challenges with other positive-minded peers.

By Danielle Macklin, Allied Schools, www.brokerlicense.com

Labels: Real Estate Agent, Real Estate Broker License, real estate market

Posted by Danielle Macklin @ 9:58 AM • 0 comments