Obtain a real estate broker license and you'll use an array of advertising angles to attract business. Be careful. Violating Fair Housing Act guidelines in your advertising is easier than you think.
Words or descriptions that seem harmless to you may be offensive to others. So how do you stay compliant? The U.S. Department of Housing and Urban Development (HUD) has created a set of advertising guidelines to follow. They consider discriminatory advertising to be:
1. An advertisement that consists of words, phrases or visuals that insinuate a discriminatory preference or limitation.
2. An advertisement that uses certain media, logos and/or locations that insinuate a discriminatory preference or limitation.
3. Discriminatory advertising that violates the Fair Housing Act.
Before you finalize your advertisements, review them carefully and make sure they don't exclude anyone based on race, religion, sex, family status or physical capabilities. For more information, visit www.hud.gov.
By Danielle Macklin, Allied Schools, www.brokerlicense.com
Posted by Danielle Macklin @ 3:06 PM • 0 comments
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