As a real estate broker, is there anything better than free advertising that reaches over a million people? We're not talking about print advertising here, but online - which is where the vast majority of home buyers begin their home search. Websites like Zillow.com and Trulia.com are making it possible via free bulk data feeds.
Advertising is costly. Taking advantage of bulk data feeds is not. Basically, a feed is an easy way to automatically drive your listings to participating websites. Take the Zillow Listings Feed Program for example - this free service allows brokerages to reach a much broader audience. So, whether you just received your real estate broker license or you're a manager coaching a team of agents - this technology benefits all.
The bulk data feed technology is continually improving. For example, on July 23, 2008, Zillow.com announced an expansion in the total for-sale listings on their site. Zillow sends interested home buyers back to the websites of their partner brokerages, so bulk data feed technology provides another stream of potential leads.
Brokerages can take advantage of a variety of bulk data feeds, like OpenHouse.com, which targets consumers searching for open houses. New feeds are popping up on a regular basis, so pay attention, evaluate your options, and if you locate a good fit, test it out. Though not all feeds may be free, most provide viable, cost-effective advertising solutions.
By Danielle Macklin, Allied Real Estate School, www.brokerlicense.com
Posted by Danielle Macklin @ 10:31 AM • 0 comments
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