If you're a manager with a real estate broker license, keeping your agents motivated in a changing market can be challenging. Help them beat market challenges by avoiding these time-wasting traps.
Fickle buyers
Time is precious. So if your agents are spending hours upon hours with one fickle client, make sure they have a Buyer-Broker agreement in place. At the same time, advise your agents to set a limit on the amount of time they spend on a hopelessly, fickle client. That way, they don't miss out on more fruitful leads.
Stubborn sellers
If your agent recommends staging or suggests a competitive listing price, their clients should consider their advice. If their seller refuses, your agent will waste time convincing potential buyers to overlook the problems. Help your agents overcome objections. Coach them to ask questions during the listing presentation so they can better gage a client's stance.
Ineffective advertising or marketing
Advertising and marketing is expensive. Do your agents monitor their efforts and measure how many leads come in, if any? If their advertising and/or marketing plans don't at least pay for themselves, advise them to try something different. Help them by hosting marketing workshops and ask your agents to share successful strategies at your office meetings.
Negative naysayers
There's no mistaking it - negative people kill morale. Maybe the market is more challenging than in recent years, but consider periods like the 1980's or early 1990's. Agents still made a living and persevered onto the next market phase and so can your agents. Coach them to focus on the positive and to brainstorm solutions to challenges with other positive-minded peers.
By Danielle Macklin, Allied Schools, www.brokerlicense.com more>>
Posted by Danielle Macklin @ 9:58 AM • 0 comments
Obtain a real estate broker license and you'll use an array of advertising angles to attract business. Be careful. Violating Fair Housing Act guidelines in your advertising is easier than you think.
Words or descriptions that seem harmless to you may be offensive to others. So how do you stay compliant? The U.S. Department of Housing and Urban Development (HUD) has created a set of advertising guidelines to follow. They consider discriminatory advertising to be:
1. An advertisement that consists of words, phrases or visuals that insinuate a discriminatory preference or limitation.
2. An advertisement that uses certain media, logos and/or locations that insinuate a discriminatory preference or limitation.
3. Discriminatory advertising that violates the Fair Housing Act.
Before you finalize your advertisements, review them carefully and make sure they don't exclude anyone based on race, religion, sex, family status or physical capabilities. For more information, visit www.hud.gov.
By Danielle Macklin, Allied Schools, www.brokerlicense.com more>>
Posted by Danielle Macklin @ 3:06 PM • 0 comments
Want to obtain your real estate broker license? Forget traffic, hours in a crowded classroom and expensive trips to the pump - online real estate schools are the perfect fit for busy, career-minded agents.
Online Real Estate School Perks:
Train While Maintaining Your Career
An online real estate school allows you to keep your life the same without having to make changes to accommodate your real estate broker license course. Focus on your current professional commitments while preparing for a new challenge - a successful real estate broker career.
Train When You Choose
You can enjoy flexible, self-paced real estate broker training. An online school allows you to customize your training and create a schedule that works best for your professional and family obligations. With an online real estate school, study when you have time and control how much you want to learn. You are in charge!
Train Where You Choose
You can complete your real estate broker training from wherever you choose. An online education allows you to access your assignments and tests through the convenience of your computer. Study and complete your online real estate broker training from home, your office or even a favorite coffee shop without the hassle of traveling to a classroom across town.
By Danielle Macklin, Allied Schools,www.brokerlicense.com more>>
Posted by Danielle Macklin @ 2:42 PM • 0 comments
