Real estate agents make great brokers. Take the next step in your career with Allied's Real Estate Broker License Courses. Be prepared to assume a management role in a real estate office as you oversee the entire real estate process. Receive a high-level of knowledge that includes advanced real estate practice, law, finance, appraisal, economics, property management, escrow, and/or real estate office administration.

As a California real estate broker, you need to make sure that Realtors working under you are not only meeting, but surpassing client expectations. But, what do clients really want and have you properly trained your agents to identify these wants? Here's an easy starting place: The 2009 National Association of Realtors Profile (NAR) of Home Buyers and Sellers.

The comprehensive, annual report is full of useful facts and stats concerning what's going on in the real estate industry. The information was compiled from an eight-page questionnaire sent to approximately 120,038 consumers (7.9% response rate) who purchased homes between July 2008 and June 2009.

The questions reveal data on home buyer profiles, how buyers financed their home purchases and so much more. And as a broker, you may find the following data especially helpful when training your agents to tap into client wants and expectations.

What do home buyers want from a real estate agent?

46% - Assistance with locating the right home
16% - Help negotiating terms of a sale
13% - Help negotiating a price


What are the top skills desired in a real estate agent?

98% - Honesty and Integrity
95% - Knowledge of the purchase process
93% - Responsiveness
92% - Knowledge of the real estate market
84% - Negotiation skills
83% - Communication skills

As a seller, rank your most important needs and expectations of your real estate agent.

22% - Help price home competitively
21% - Help find a buyer for the home
19% - Help seller market home for potential buyers
19% - Help sell the home within a given time frame
10% - Help seller find ways to fix up their home to sell it for more
5% - Help with negotiations and dealing with buyers
3% - Help with paperwork/inspections/preparing for settlement
2% - Other

Interesting? You can get the entire report by visiting www.realtor.org.

Posted by Danielle Darany @ 2:18 PM • 0 comments